A Cultural Revolution: From Books to Silver Discs

Abstract

A new culture of listeners/watchers is in the process of replacing readers/ writers, yet higher education operates as if it is unaware of this revolution. In this article I suggest that we are moving from a world of books or text to a world of silver discs or multimedia, and I review some of the possible implications for higher education. Higher education, if it is to survive, must find ways to convert listeners/watchers into listeners/watchers/ authors by the use of multimedia. I offer a list of suggestions about how university administrators and faculty might respond to this cultural revolution.