An Analysis of the Ongoing Global Efforts to Combat Ambush Marketing: Will Corporate Marketers "Take" the Gold in Greece?

Authors

  • Stephen McKelvey University of Massachusetts-Amherst
  • John Grady Florida State University

DOI:

https://doi.org/10.1123/jlas.14.2.191

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Published

2004-07-31

Issue

Vol. 14 No. 2 (2004)

Section

Articles