#ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms
DOI:
https://doi.org/10.18060/23830Keywords:
Social media, technology, pedagogyAbstract
As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.
References
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Costa, C. A. (2005). The status and future of sport management: A Delphi study. Journal of Sport Management, 19(2), 117-142.
Department of Human Movement Sciences (n.d.). Old Dominion University. Retrieved from http://catalog.odu.edu/undergraduate/dardencollegeofeducation/humanmovementsciences/#bachelorofscienceinsportmanagementtext
Domizi, D. P. (2013). Microblogging to foster connections and community in a weekly graduate seminar course. TechTrends, 57(1), 43-51.
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Manuel, J. T., & P. Schunke, M. (2016). Meeting Students Where They are Online, But Leading Them Somewhere More Interesting: Reflections on Teaching the Facebook Class. College Teaching, 64(3), 112-118.
Masteralexis, L., Barr, C., & Hums, M. (2011). Principles and practice of sport management. Jones & Bartlett Publishers.
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Patton, M. Q. (2002). Qualitative Research and Evaluation Methods. Thousand Oaks, CA: Sage Publishing, Inc.
Pegoraro, A. (2010). Look who's talking—athletes on Twitter: A case study. International Journal of Sport Communication, 3, 501-514.
Pegoraro, A., Frederick, E., Burch, L., Sanderson, J., Hambrick, M. E., & O’Hallarn, B. (2014). Examining social media and the 2014 Sochi Olympic Games. Presentation at the Sport Marketing Association Conference. Philadelphia, PA.
Pitts, B. G. (2001). Sport management at the millennium: A defining moment. Journal of Sport Management, 15(1), 1-9.
Prestridge, S. (2014). A focus on students’ use of Twitter–their interactions with each other, content and interface. Active Learning in Higher Education, 15(2), 101-115.
Rainie, L., & Wellman, B. (2012). Networked: The new social operating system. MIT Press.
Sanderson, J., & Browning, B. (2015). From the Physical to the Social: Twitter as a Pedagogical Innovation in the Sport Communication and Sport Management Classroom. Sport Management Education Journal, 9(2), 124-131.
Sanderson, J. & Hambrick, M. E. (2012). Covering the scandal in 140 characters: A case study of Twitter’s role in coverage of the Penn State Saga. International Journal of Sport Communication 5(4), 384-402.
Scott, O. K. M., & Stanway, A. R. (2015). Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education. Sport Management Education Journal, 9(2), 91-101.
Shirky, C. (2008). Here comes everybody. New York, NY: Penguin Books.
Smith, L. R. & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
Social media use among college students and teens—what’s in, what’s out and why. (2016, April 26). Modo Labs Team. Retrieved from https://www.modolabs.com/blog-post/social-media-use-among-college-students-and-teens-whats-in-whats-out-and-why/
Strayer, J. F. (2012). How learning in an inverted classroom influences cooperation, innovation and task orientation. Learning Environments Research, 15(2), 171-193.
Torres, B. (2019). Job seekers: Social media is even more important than you thought. The Muse. Retrieved from https://www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought
Wann, D. L., Royalty, J., & Roberts, A. (2000). The Self-Presentation of Sport Fans: Investigating the Importance of Team Identification and Self-Esteem. Journal of Sport Behavior, 23(2).
Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers. International Journal of Sport Communication, 3(4), 422-437.
Zakus, D. H., Malloy, D. C., & Edwards, A. (2007). Critical and ethical thinking in sport management: Philosophical rationales and examples of methods. Sport Management Review, 10(2), 133-158.
Billings, A. C. (Ed.). (2012). Sports media: Transformation, integration, consumption. Taylor & Francis.
Blaszka, M., Burch, L., Frederick, E., Clavio, G., & Walsh, P. (2012). #WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event. International Journal of Sport Communication, 5(4), 435-453.
Burns, M. J. (2014, July 25). How Twitter is part of the ‘fabric’ of sports in 2014. Forbes. Retrieved from http://www.forbes.com/sites/markjburns/2014/07/25/how-twitter-is-part-of-the-fabric-of-sports-in-2014/
Castillo, J. (2013, June 20). The humble history of the hashtag #and #why #it #matters. EContent. Retrieved from http://www.econtentmag.com/Articles/Column/Content-Throwdown/The-Humble-History-of-the-Hashtag-And-Why-It-Matters-90249.htm
Chalip, L. (2006). Toward a distinctive sport management discipline. Journal of Sport Management, 20(1), 1-21.
Chao, J. T., Parker, K. R., & Fontana, A. (2011). Developing an interactive social media based learning environment. Issues in Informing Science and Information Technology, 8(2011), 323-334.
Chen, B., & Bryer, T. (2012). Investigating instructional strategies for using social media in formal and informal learning. The International Review of Research in Open and Distributed Learning, 13(1), 87-104.
Clapp, B. (2015, June 22). The skills needed for sports marketing jobs. WorkInSports.com. Retrieved from http://www.workinsports.com/blog/sports-marketing-jobs-the-skills-you-need/
Clapp, B. (2017, July 20). Sports jobs in focus: Becoming a sports social media manager. WorkInSports.com. Retrieved from https://www.workinsports.com/blog/sports-jobs-in-focus-becoming-a-sports-social-media-coordinator/
Clavio, G. C., & Walsh, P. (2014). Dimensions of social media utilization among college sport fans. Communication & Sport 2(3), 261-281.
Costa, C. A. (2005). The status and future of sport management: A Delphi study. Journal of Sport Management, 19(2), 117-142.
Department of Human Movement Sciences (n.d.). Old Dominion University. Retrieved from http://catalog.odu.edu/undergraduate/dardencollegeofeducation/humanmovementsciences/#bachelorofscienceinsportmanagementtext
Domizi, D. P. (2013). Microblogging to foster connections and community in a weekly graduate seminar course. TechTrends, 57(1), 43-51.
Gibbs, C., O'Reilly, N., & Brunette, M. (2014). Professional team sport and Twitter: Gratifications sought and obtained by followers. International Journal of Sport Communication, 7(2), 188-213.
Glaser, B. & Strauss, A. (1967). The discovery of grounded theory. Hawthorne, NY: Aldine.
Goodyear, V. A., Casey, A., & Kirk, D. (2014). Tweet me, message me, like me: using social media to facilitate pedagogical change within an emerging community of practice. Sport, Education and Society, 19(7), 927-943.
Griffin, R. (2015, August 22). Social media is changing how college students deal with mental health, for better or worse. The Huffington Post. Retrieved from http://www.huffingtonpost.com/entry/social-media-college-mental-health_us_55ae6649e4b08f57d5d28845
Harrington, S., Highfield, T., & Bruns, A. (2012). More than a backchannel: Twitter and television. Audience interactivity and participation, 10(1), 13-17.
Hays, D., & Singh, A. (2011). Qualitative inquiry in clinical and educational settings. Charlottesville, VA: Wiley.
Hull, K. (2014). #Fight4UNCWSwimandDive: A case study of how college athletes used Twitter to help save their teams. International Journal of Sport Communication, 7(4), 533-552.
Jobs in sport management posted on teamwork online (2019). Sports Innovation Institute. Retrieved from https://sii.iupui.edu/Research/Data-Links/index.html
Jones, D. F., Brooks, D. D., & Mak, J. Y. (2008). Examining sport management programs in the United States. Sport Management Review, 11(1), 77-91.
Knight-McCord, J., Clearly, D., Grant, N., Herron, A., Jumbo, S., Lacey, T., Livingston, T., Robinson, S., Smith, R., & Emanuel, R. (2016). What social media sites do college students use most? Journal of Undergraduate Ethnic Minority Psychology, 2, 21-26.
Lebel, K., Danylchuk, K., & Millar, P. (2015). Social Media as a Learning Tool: Sport Management Faculty Perceptions of Digital Pedagogies. Sport Management Education Journal, 9(1), 39-50.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Mann, C., & Stewart, F. (2000). Internet communication and qualitative research: A handbook for researching online. Thousand Oaks, CA: Sage.
Manning, R. D., Keiper, M. C., & Jenny, S. E. (2017). Pedagogical innovations for the millennial sport management student: Socrative and Twitter. Sport Management Education Journal, 11(1), 45-54.
Manuel, J. T., & P. Schunke, M. (2016). Meeting Students Where They are Online, But Leading Them Somewhere More Interesting: Reflections on Teaching the Facebook Class. College Teaching, 64(3), 112-118.
Masteralexis, L., Barr, C., & Hums, M. (2011). Principles and practice of sport management. Jones & Bartlett Publishers.
McKinney, C. (2011, January 31). Uncovering the hidden sports job market. Sports Networker. Retrieved from http://www.sportsnetworker.com/2011/01/31/sports-job-market/
McLoughlin, C., & Lee, M. J. (2008). Future learning landscapes: Transforming pedagogy through social software. Innovate: Journal of Online Education, 4(5), 1.
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook, 2nd Ed. Thousand Oaks, CA: Sage Publishing, Inc.
Minium, H. (2016, September 30). Wilder takes to ESPN, warns other coaches: listen to your players on social issues. The Virginian-Pilot. Retrieved from http://pilotonline.com/sports/college/old-dominion/football/odu-football-players-join-hands-to-address-shootings-in-charlotte/article_3695ffbd-bf39-5017-b948-f1634ee4e36c.html
O'Hallarn, B., & Shapiro, S. L. (2014). #NBCFail: A qualitative review of the shared experience as a social movement. First Monday, 19(1), 1.
Patton, M. Q. (2002). Qualitative Research and Evaluation Methods. Thousand Oaks, CA: Sage Publishing, Inc.
Pegoraro, A. (2010). Look who's talking—athletes on Twitter: A case study. International Journal of Sport Communication, 3, 501-514.
Pegoraro, A., Frederick, E., Burch, L., Sanderson, J., Hambrick, M. E., & O’Hallarn, B. (2014). Examining social media and the 2014 Sochi Olympic Games. Presentation at the Sport Marketing Association Conference. Philadelphia, PA.
Pitts, B. G. (2001). Sport management at the millennium: A defining moment. Journal of Sport Management, 15(1), 1-9.
Prestridge, S. (2014). A focus on students’ use of Twitter–their interactions with each other, content and interface. Active Learning in Higher Education, 15(2), 101-115.
Rainie, L., & Wellman, B. (2012). Networked: The new social operating system. MIT Press.
Sanderson, J., & Browning, B. (2015). From the Physical to the Social: Twitter as a Pedagogical Innovation in the Sport Communication and Sport Management Classroom. Sport Management Education Journal, 9(2), 124-131.
Sanderson, J. & Hambrick, M. E. (2012). Covering the scandal in 140 characters: A case study of Twitter’s role in coverage of the Penn State Saga. International Journal of Sport Communication 5(4), 384-402.
Scott, O. K. M., & Stanway, A. R. (2015). Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education. Sport Management Education Journal, 9(2), 91-101.
Shirky, C. (2008). Here comes everybody. New York, NY: Penguin Books.
Smith, L. R. & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
Social media use among college students and teens—what’s in, what’s out and why. (2016, April 26). Modo Labs Team. Retrieved from https://www.modolabs.com/blog-post/social-media-use-among-college-students-and-teens-whats-in-whats-out-and-why/
Strayer, J. F. (2012). How learning in an inverted classroom influences cooperation, innovation and task orientation. Learning Environments Research, 15(2), 171-193.
Torres, B. (2019). Job seekers: Social media is even more important than you thought. The Muse. Retrieved from https://www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought
Wann, D. L., Royalty, J., & Roberts, A. (2000). The Self-Presentation of Sport Fans: Investigating the Importance of Team Identification and Self-Esteem. Journal of Sport Behavior, 23(2).
Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers. International Journal of Sport Communication, 3(4), 422-437.
Zakus, D. H., Malloy, D. C., & Edwards, A. (2007). Critical and ethical thinking in sport management: Philosophical rationales and examples of methods. Sport Management Review, 10(2), 133-158.
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2020-04-29
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