Rebranding the Wells County Public Library as a Go-To Spot

Authors

  • Emily Marshall Wells County Public Library

Abstract

It was decided to do a complete overhaul to help unify all of materials, including print, web, social media, and more and to create a new, easily recognizable brand, logo, and tagline with the goals of giving the library a consistent image that appealed to a younger, technologically savvy target market and to increase the visibility of the library within the community. 

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Published

2021-09-28

Issue

Vol. 34 No. 1 (2015): Special Issue: Marketing Library Services

Section

Articles

License

Copyright (c) 2015 Indiana Libraries

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright to works published in Indiana Libraries is retained by the author(s). Articles published in this journal are licensed under a Creative Commons Attribution 4.0 International License.