Practical Tips for Logo Design

Authors

  • Susan Akers ILF
  • Michael Fasig Honeymoon Image and Design, Inc.

Abstract

What is the purpose of a logo? Logos are used to identify.The logo aids in immediate recognition and differentiates the organization from others in a similar market.A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the library’s intended message. A concept or “meaning” is usually behind an effective logo. 

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Published

2021-09-28

Issue

Vol. 34 No. 1 (2015): Special Issue: Marketing Library Services

Section

Articles

License

Copyright (c) 2015 Indiana Libraries

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright to works published in Indiana Libraries is retained by the author(s). Articles published in this journal are licensed under a Creative Commons Attribution 4.0 International License.