21 years. 21 Stories. Creating a Community of Giving at the IUPUI University Library

Authors

  • Taylor Kate Bennett Indiana University- Purdue University Indianapolis University Library
  • Kindra Sue Orr Indiana University- Purdue University Indianapolis University Library

Keywords:

Fundraising, Academic libraries, public relations, donors

Abstract

This article describes goals and strategies for a library communications and fundraising program designed to mark a milestone anniversary. The authors report on a targeted public relations effort to enhance fundraising results and review development outcomes in the context of current literature related to donor loyalty and fundraising for libraries. Particular emphasis is placed on the value of creating compelling stories about the individuals who shape the life of the library and its ability to impact the wider community, especially donors whose gifts facilitate unique programs and collections. This approach aligns with considerations identified in both fundraising and library literature, which underscore the effectiveness of utilizing story to deepen connections with and motivate donors.

Author Biographies

Taylor Kate Bennett, Indiana University- Purdue University Indianapolis University Library

Assistant Director of Development for the IUPUI University Library

Kindra Sue Orr, Indiana University- Purdue University Indianapolis University Library

Assistant Dean for Administration for the IUPUI Univesity Library

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Published

2021-09-28

Issue

Vol. 34 No. 1 (2015): Special Issue: Marketing Library Services

Section

Articles

License

Copyright (c) 2015 Indiana Libraries

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright to works published in Indiana Libraries is retained by the author(s). Articles published in this journal are licensed under a Creative Commons Attribution 4.0 International License.