Window Marketing for Libraries

Abstract

This article examines the meaning of outreach for academic and public libraries. Using common marketing techniques, such as the four Ps (Price, Product, Place, and Promotion), this article presents the reader with a step-by-step guide to successful marketing of “merchandise,” to “consumers,” through the use of diverse, “windows”.  Through the five step process the reader is able to evaluate, target, and market their services appropriately.  With the importance of library services ever growing in today’s changing world, outreach has moved to the forefront of concerns for libraries.